Samsung were looking for a way of launching their new Galaxy Ace
mobile phone to journalists and we were engaged by their pr agency,
red consultancy, to come up with a concept that would house a press pack, the phone and a pair of sunglasses.
We proposed a bespoke box with the exterior replicating the interior by debossing the contents on the surface and applying a spot varnish. Once opened, it revealed the items nestled in a foam layer above a separate area containing a charger and booklet.
