The design team were asked by Red PR to work on a pitch for a smoking cessation report and subsequent launch. The client was pharmaceutical giant, Pfizer. The subject matter was not exactly sexy, the reading material was heavy and the end result would be produced in multiple languages. Our job was to bring colour, design and imagery to give it a personality.
The client approved the ratio of editorial to pictures and design and were impressed that we’d maintained the content without the feel of a 250-page report. The project lasted over six months and towards the end, copy was live and as one section was finishing, it was invariably being updated by the client. Tense, exciting but on time and on budget.
Once the report was complete we were asked to produce a 100-page version for journalists plus press packs, and fact sheets for individual countries and assets for the launch event. The scale of the project was huge but so was the reaction from Pfizer.