HarperCollins were looking to build a publisher agnostic portal for authors and booksellers to promote their tours and book signings. This was to be split into two versions BookGig and Kids BookGig, same format but skinned in different colour palettes. The logo needed to work across both with just the addition of the word kids for the latter.
We wanted to bring some life to the logo that would allow it to be curious to the eye in a standalone environment and have energy that would convey a live atmosphere. The microphone as the I in Gig came first but it needed the jack plugging into the descender on the k before the whole thing started to come together. The electricity around the mic was the finishing touch.
BookGig launched late last year and has quickly grown in stature and popularity. The logo looks great on the site and plays an important role across their social media feeds and on monthly emails. Jo Surman, digital business director at HarperCollins, said: “We’re incredibly excited to be launching BookGig to a legion of readers that love live book events, giving them the chance to meet their favourite authors and join discussions with fellow book-lovers. Live events are a hugely important and vibrant part of our industry, and I can’t wait to see BookGig support them in going from strength to strength.”